The vegan influencer and plant-based content creator landscape has exploded since our original 2020 survey, with platforms like TikTok revolutionizing how vegan recipes and plant-based lifestyle content reaches millions of followers worldwide. While many creators from our original Asian Vegans list continue to thrive with growing subscriber counts, we’ve discovered dozens of exciting new voices who are reshaping vegan content across Instagram, YouTube, TikTok, and traditional food blogs.
This comprehensive SEO-optimized guide represents the most complete collection of plant-based content creators for 2025, featuring both established vegan influencers and emerging talents who are pushing the boundaries of vegan cuisine, sustainable living, and plant-based lifestyle content.
Table of Contents
- Global Mega-Influencers (1M+ Followers)
- Established Asian Vegan Voices
- Rising Stars & New Discoveries
- TikTok Vegan Superstars
- Specialty Vegan Creators
- Nutrition & Science-Based Creators
- Global Voices & Cultural Specialists
- LGBTQIA+ & Diversity Voices
- Platform Evolution Analysis
Global Mega-Influencers (1M+ Followers) {#global-mega-influencers}
1. Healthy Girl Kitchen 🇺🇸
Platforms: Instagram (5.3M followers), Website
Creator: Bethany Ugarte
Specialty: Plant-based lifestyle, NYT bestselling cookbook author
SEO Keywords: healthy vegan recipes, plant-based meal prep, vegan cookbook author
Why Follow: Accessible healthy recipes with beautiful photography, perfect for beginners transitioning to plant-based eating
2. Tabitha Brown 🇺🇸
Platforms: Instagram (4.5M), TikTok (5.2M)
Creator: Tabitha Brown
Specialty: Vegan comfort food, motivational content
SEO Keywords: vegan comfort food, plant-based Southern cooking, vegan motivation
Why Follow: Known as “America’s Mom,” her infectious positivity and Southern-style vegan cooking have made her a household name
3. FitGreenMind 🇩🇪
Platforms: Instagram (4M followers)
Creator: Maya
Specialty: Plant-based food for everyone
SEO Keywords: German vegan recipes, European plant-based cooking, vegan meal ideas
Why Follow: Beautiful European-style plant-based recipes with a focus on making vegan food accessible to all dietary preferences
4. Pick Up Limes 🇨🇦🇳🇱
Platforms: Instagram (684K), YouTube (3.12M), Website
Creator: Sadia Badiei (Registered Dietitian)
Specialty: Nutritionally-balanced plant-based recipes, meal prep
SEO Keywords: plant-based nutrition, vegan meal prep, registered dietitian vegan
Why Follow: Science-backed nutrition advice combined with stunning minimalist photography and practical meal planning
5. Peaceful Cuisine 🇯🇵
Platforms: YouTube (2.34M subscribers), Instagram (107K), Website
Creator: Ryoya Takashima
Specialty: ASMR-style Japanese vegan cooking
SEO Keywords: Japanese vegan recipes, ASMR cooking videos, peaceful vegan cooking
Why Follow: Still active and influential – Beautiful silent cooking videos with Japanese aesthetic, perfect for relaxation and learning techniques
Established Asian Vegan Voices (Still Active) {#established-asian-voices}
6. Cheap Lazy Vegan 🇰🇷🇨🇦
Platforms: YouTube (695K), Instagram (158K)
Creator: Rose Lee
Specialty: Budget-friendly, simple vegan meals
SEO Keywords: cheap vegan recipes, lazy vegan cooking, budget plant-based meals
Status: Remains highly active and influential
Why Follow: Makes veganism accessible with practical, affordable recipes and honest lifestyle content
7. The Korean Vegan 🇰🇷🇺🇸
Platforms: Instagram (129K), YouTube (4.59K), TikTok (4.3M), Website
Creator: Joanne Molinaro (Lawyer turned content creator)
Specialty: Veganized Korean cuisine, storytelling
SEO Keywords: Korean vegan recipes, vegan Korean food, plant-based Korean cooking
Why Follow: Combines traditional Korean flavors with compelling personal narratives, excellent for authentic Korean vegan recipes
8. Vegan Richa 🇮🇳🇺🇸
Platforms: Instagram (378K), YouTube (29.7K), Website
Creator: Richa Hingle-Garg
Specialty: Indian-inspired vegan cuisine
SEO Keywords: Indian vegan recipes, vegan curry recipes, plant-based Indian cooking
Status: Still actively creating award-winning content
Why Follow: Authentic Indian flavors adapted for vegan diets, excellent for curry and spice lovers
9. Mary’s Test Kitchen 🇨🇦
Platforms: YouTube (264K), Instagram (43K), Website
Creator: Mary Lin
Specialty: Veganizing comfort foods
SEO Keywords: vegan comfort food, Chinese Canadian vegan recipes, veganized classics
Status: Continues to be active with regular uploads
Why Follow: Perfects the art of making familiar foods plant-based, great for satisfying cravings
10. The Viet Vegan 🇻🇳🇨🇦
Platforms: YouTube (74.8K), Instagram (35.5K), Website
Creator: Lisa Le
Specialty: Vietnamese-inspired vegan cuisine
SEO Keywords: Vietnamese vegan recipes, vegan pho, plant-based Vietnamese food
Status: Still creating content regularly
Why Follow: Authentic Vietnamese flavors without animal products, perfect for Asian noodle and soup recipes
11. Woon Heng 🇲🇾
Platforms: Instagram (585K), YouTube (2.65K), Website
Creator: Woon Heng Chia
Specialty: Malaysian and Asian plant-based recipes
SEO Keywords: Malaysian vegan recipes, Southeast Asian plant-based cooking
Status: Continues to create content
Why Follow: Brings authentic Southeast Asian flavors to plant-based cooking
Rising Stars & New Discoveries (2023-2025) {#rising-stars}
12. Rainbow Plant Life 🇺🇸
Platforms: Instagram (452K), YouTube (174K), Website
Creator: Nisha Melvani (Former lawyer)
Specialty: High-protein vegan meals, Indian fusion
SEO Keywords: high protein vegan recipes, vegan instant pot recipes, plant-based protein meals
Why Follow: Sophisticated recipes with detailed nutrition information, perfect for fitness-conscious vegans
13. The Plant Based Wok 🇹🇼
Platforms: Instagram (137K), YouTube (691), Website
Creator: Hannah Che
Specialty: Modern plant-based Asian recipes
SEO Keywords: Chinese vegan recipes, plant-based wok cooking, Asian vegan cookbook
Why Follow: Professionally trained chef bringing authentic Chinese techniques to plant-based cooking, with a cookbook released in 2022
14. Earthling Ed 🇬🇧
Platforms: Instagram (585K), YouTube (500K+), Website
Creator: Ed Winters
Specialty: Vegan activism and education
SEO Keywords: vegan activism, plant-based ethics, vegan education
Why Follow: Intelligent, compassionate advocacy for veganism with street interviews and educational content
15. Hot for Food 🇨🇦
Platforms: Instagram (367K), YouTube (466K), Website
Creator: Lauren Toyota
Specialty: Vegan comfort food classics
SEO Keywords: vegan mac and cheese, plant-based comfort food, vegan junk food
Status: Continues to be a major influence
Why Follow: Masters the art of indulgent vegan versions of non-vegan favorites
TikTok Vegan Superstars (Platform Natives) {#tiktok-superstars}
16. Alexis Nikole (BlackForager) 🇺🇸
Platforms: TikTok (3.5M), Instagram (500K+)
Creator: Alexis Nikole Nelson
Specialty: Foraging and wild plant-based cooking
SEO Keywords: foraging recipes, wild edible plants, sustainable vegan cooking
Why Follow: Educational content about edible plants and sustainable foraging practices
17. TheNottyChef 🇬🇧
Platforms: TikTok (2M+), Instagram
Creator: Sam
Specialty: Gourmet vegan recreations
SEO Keywords: vegan beef wellington, gourmet vegan recipes, plant-based fine dining
Why Follow: Mind-blowing vegan versions of complex dishes like beef wellington and double cheeseburgers
18. Ramya (@ramenhairedgirl) 🇸🇬
Platforms: Instagram (214K), TikTok
Creator: Ramya
Specialty: Asian plant-based recipes
SEO Keywords: Singapore vegan food, Asian vegan travel, plant-based Asian recipes
Why Follow: Makes Asian vegan cooking accessible with fun, travel-friendly content from Singapore
19. Anh (@anhealthykitchen) 🇻🇳
Platforms: Instagram, TikTok
Creator: Anh
Specialty: Vietnamese vegan cuisine
SEO Keywords: Vietnamese vegan recipes, vegan noodle bowls, Vietnamese plant-based cooking
Why Follow: Spectacular noodle and rice dishes that prove vegan Vietnamese food can be incredibly satisfying
20. Jeeca (@thefoodietakesflight) 🇵🇭
Platforms: Instagram (318K), YouTube (8.39K), Website
Creator: Jeeca
Specialty: Filipino-Chinese vegan fusion
SEO Keywords: Filipino vegan recipes, vegan lumpia, plant-based Filipino food
Status: Still creating beautiful content
Why Follow: Veganizes childhood Filipino favorites with stunning photography
Specialty Creators & Emerging Talents
21. Avant-Garde Vegan 🇬🇧
Platform: YouTube (1.4M), Instagram
Creator: Gaz Oakley
Specialty: Gourmet vegan cooking
Why Follow: Pushes the boundaries of what’s possible with plant-based cooking, restaurant-quality techniques
22. Rachel Ama 🇬🇧
Platform: Instagram, YouTube
Creator: Rachel Ama
Specialty: Caribbean-inspired vegan cuisine
Why Follow: Brings vibrant Caribbean flavors to plant-based cooking, great for spice lovers
23. Nisha (@cookingforpeanuts) 🇮🇳🇺🇸
Platform: Instagram (1.2M)
Creator: Nisha Melvani
Specialty: Budget-friendly Indian vegan cooking
Why Follow: Registered dietitian sharing nutritious, affordable plant-based meals
https://www.youtube.com/watch?v=wsNdHpNSho4
24. Liz Miu (@loudnoodle) 🇦🇺
Platform: Instagram (467K), TikTok (257K)
Creator: Liz Miu
Specialty: Asian home cooking, social impact
Status: Now runs mylkandbun supporting women in need
Why Follow: Combines delicious Asian recipes with meaningful social causes
25. The Little Blog of Vegan 🇬🇧
Platform: Instagram (1.1M)
Creator: Holly Jade
Specialty: Vegan baking and desserts
Why Follow: Cookbook author specializing in accessible vegan baking recipes
26. Liv B 🇺🇸
Platform: Instagram, YouTube
Creator: Liv Breads
Specialty: Budget-friendly vegan cooking
Why Follow: Two bestselling cookbooks focused on cost-effective plant-based cooking
27. Brita (@tofu_and_tea) 🇺🇸
Platform: Instagram
Creator: Brita Britnell
Specialty: Tofu-centric recipes, LGBTQ+ advocacy
Why Follow: Former nun turned tofu enthusiast with creative protein-focused recipes
28. Bradley (@vegan_jimenez) 🇺🇸
Platform: Instagram, TikTok
Creator: Bradley Jimenez
Specialty: Creative plant-based cooking
Why Follow: Innovative cooking techniques and engaging brand collaborations
29. Jenna (@caribbeanvegan) 🇯🇲
Platform: Instagram (387K)
Creator: Jenna
Specialty: Caribbean vegan cuisine
Why Follow: Authentic Caribbean flavors including jerk “chicken” and traditional stews
30. Danielle Brown (@healthyveggieblogger) 🇺🇸
Platform: Instagram, Blog
Creator: Danielle Brown
Specialty: Family-friendly vegan meals
Why Follow: Cookbook author specializing in simple, kid-approved plant-based recipes
Nutrition & Science-Based Creators
31. Dr. Anthony Lim 🇺🇸
Platform: Instagram (1,552), YouTube
Creator: Dr. Anthony Lim (MD, Stanford/Harvard educated)
Specialty: Medical perspective on plant-based nutrition
Status: Continues to provide evidence-based content
Why Follow: Physician providing scientific backing for plant-based health benefits
32. Healthy Chef Steph 🇬🇧
Platform: Instagram, YouTube
Creator: Steph Elswood
Specialty: Healthy cooking, sustainable living
Why Follow: Founder of Sasstainable brand, combines cooking with environmental consciousness
33. Amy Gorin (@amygorin_rd) 🇺🇸
Platform: Instagram, Blog
Creator: Amy Gorin (Registered Dietitian)
Specialty: Evidence-based plant-based nutrition
Why Follow: Dietitian making plant-based eating accessible with scientific backing
Global Voices & Cultural Specialists
34. Sanjana Feasts 🇬🇧🇮🇳
Platform: Instagram (53.2K), YouTube (5.32K)
Creator: Sanjana
Specialty: Indian and East African fusion
Status: Still creating content
Why Follow: Unique perspective on Indian diaspora cooking with plant-based adaptations
35. More Than Veggies 🇸🇬
Platform: Instagram (4,525), YouTube (1.28K)
Creator: Joy Yuan
Specialty: Asian plant-based recipes
Status: Published cookbook author, still active
Why Follow: Singapore-based creator with published cookbook “More Than Veggies – Asian Favourites Made Plant-based”
36. Radhi Devlukia 🇬🇧🇮🇳
Platform: Instagram (802K), YouTube (9.22K)
Creator: Radhi Devlukia (Qualified Ayurvedic Health Counsellor)
Specialty: Ayurvedic plant-based cooking
Why Follow: Combines ancient Ayurvedic principles with modern plant-based cooking
37. Davina Da Vegan 🇲🇾
Platform: Instagram, Blog
Creator: Davina Goh
Specialty: Malaysian plant-based lifestyle
Why Follow: Embracing plant-based living in Malaysia with local restaurant recommendations
38. Chef Dave Vegan Journey 🇲🇾
Platform: Instagram (2,667), YouTube (27.7K)
Creator: Dave
Specialty: Malaysian vegan cuisine
Status: Produces trilingual content (Malay, English, Mandarin)
Why Follow: Authentic Malaysian vegan recipes with multicultural approach
LGBTQIA+ & Diversity Voices
39. Calen Otto (@unruly_traveller) 🌍
Platform: Instagram
Creator: Calen Otto (Non-binary, pansexual)
Specialty: Vegan travel content
Why Follow: Budget travel guides with vegan options worldwide, eBook author
40. Kelsey (@lilveganpickle) 🇬🇧
Platform: Instagram
Creator: Kelsey (Queer)
Specialty: “Fakeaway” vegan meals
Why Follow: Recreating restaurant favorites at home with relatable cooking process
41. Destiny DeJesus (@eatyodestiny) 🇺🇸
Platform: Instagram
Creator: Destiny DeJesus (Queer)
Specialty: Affordable vegan cooking, community activism
Why Follow: Founded Texas Eats Green initiative, focuses on BIPOC communities
42. Billie Lee 🇺🇸
Platform: Instagram
Creator: Billie Lee (Trans)
Specialty: Vegan lifestyle, comedy
Why Follow: Former Vanderpump Rules cast member, comedian and author promoting plant-based health
New Discoveries & Rising Talents
43. Britt Berlin (@thebananadiaries) 🇺🇸
Platform: Instagram
Creator: Britt Berlin
Specialty: Vegan baking
Why Follow: Specializes in easy, delicious vegan desserts and eggless baking
44. Shakayla Felice (@plantbased_shak) 🇺🇸
Platform: Instagram, YouTube
Creator: Shakayla Felice
Specialty: Plant-based meal prep
Why Follow: Seattle-based creator with vibrant, accessible cooking style
45. Andrew Bernard (@plantyou) 🇺🇸
Platform: Instagram
Creator: Andrew Bernard
Specialty: Plant-based comfort food
Why Follow: Award-winning team creating accessible vegan alternatives
46. Neto Craves 🇲🇽
Platform: Instagram (647K)
Creator: Ernesto
Specialty: Mexican plant-based cuisine
Why Follow: Authentic Mexican flavors with plant-based twists, HEB ambassador
47. Yes It’s All Vegan 🇬🇧
Platform: Instagram
Creator: Tsouni Cooper
Specialty: London vegan restaurant reviews
Why Follow: Best plant-based restaurant recommendations and honest reviews
48. Flora Michalsen 🇳🇴
Platform: Instagram, YouTube, Blog
Creator: Flora
Specialty: Fitness, food, and sustainability
Why Follow: All-round lifestyle content combining training, plant-based eating, and environmental consciousness
49. Michaela Veis 🇩🇪
Platform: Instagram
Creator: Michaela Veis
Specialty: Creative vegan recipes
Why Follow: Been vegan since 2011, shares easy and simple recipes with global appeal
50. Happy Healthy Vegan 🇨🇦
Platform: Instagram (52.7K), YouTube
Creator: Ryan Lum & Anji
Specialty: Vegan lifestyle and music
Status: Notable omission from original list, now included
Why Follow: Gen X INFP creatives combining food, music, and Disney magic
Bonus: Emerging Platforms & Micro-Influencers
TikTok-First Creators to Watch:
- @shreyacookssss (1.3M TikTok) – Indian fusion recipes
- @fitgreenmind – Plant-based for everyone approach
- @thenottychef – Gourmet vegan recreations
- @blackforager – Foraging and wild foods
Instagram Micro-Influencers (10K-100K):
- @goodeatswithcourtt – Positive restaurant reviews
- @bnpassion – Vegetarian cooking and baking
- @peacevyvegan – Animal rights filmmaker perspective
- @shakthipraveena – Traditional Indian vegetarian recipes
Platform Trends & What’s Changed Since 2020
TikTok Revolution
TikTok has completely transformed vegan content creation, with short-form videos making recipes more accessible and creators like @blackforager gaining millions of followers through educational foraging content.
Instagram Reels Dominance
Traditional Instagram food photography has evolved to prioritize video content, with creators adapting to Reels format for maximum reach.
Nutrition Science Focus
More registered dietitians and medical professionals are creating content, adding credibility to plant-based nutrition claims.
Diversity & Inclusion
The 2025 landscape includes far more diverse voices, LGBTQIA+ creators, and authentic cultural perspectives compared to 2020.
Sustainability Integration
Environmental consciousness has become central to vegan content, with creators focusing on zero-waste, local sourcing, and climate impact.
How the Landscape Has Evolved
What’s Stayed Constant:
- Peaceful Cuisine, Cheap Lazy Vegan, and Vegan Richa remain influential
- Asian cuisine continues to be strongly represented
- YouTube remains important for detailed recipe content
Major Changes:
- TikTok has democratized content creation
- More professional chefs and nutritionists entered the space
- Global representation has dramatically improved
- Mental health and lifestyle content has expanded beyond just food
New Trends to Watch:
- AI-assisted recipe development
- Virtual cooking classes and community building
- Cryptocurrency and NFT integration in content creator economy
- Augmented reality cooking tutorials
SEO Keywords & Search Terms for Vegan Content Discovery
Primary Keywords: vegan influencers 2025, plant-based bloggers, vegan content creators, vegan recipe YouTube channels, plant-based Instagram accounts, vegan TikTok creators, best vegan food blogs, Asian vegan bloggers, vegan cooking influencers
Long-tail Keywords: best vegan YouTube channels for recipes, top plant-based Instagram accounts to follow, Asian vegan food bloggers 2025, vegan meal prep influencers, plant-based nutrition experts, vegan cookbook authors, sustainable vegan lifestyle bloggers
Platform-Specific Keywords:
- YouTube: vegan cooking channels, plant-based recipe videos, vegan meal prep YouTube
- Instagram: vegan food photography, plant-based lifestyle accounts, vegan recipe reels
- TikTok: vegan cooking hacks, plant-based meal ideas, quick vegan recipes
- Blogs: vegan food blogs, plant-based nutrition websites, vegan recipe databases
Platform Evolution Analysis: How Vegan Content Has Changed (2020-2025) {#platform-evolution}
TikTok Revolution
TikTok has completely transformed vegan content creation since 2020, with short-form videos making plant-based recipes more accessible than ever. Creators like @blackforager have gained millions of followers through educational foraging content, while @thenottychef demonstrates complex vegan recreations in bite-sized videos.
SEO Impact: TikTok vegan content now drives significant traffic to Instagram and YouTube channels, with hashtags like #VeganTikTok and #PlantBasedRecipes generating billions of views.
Instagram Reels Dominance
Traditional Instagram food photography has evolved to prioritize video content, with creators adapting to Reels format for maximum reach. Static food photos now receive significantly less engagement than recipe videos.
YouTube’s Continued Relevance
Despite shorter attention spans, YouTube remains crucial for detailed recipe tutorials and longer-form vegan lifestyle content. Creators like Pick Up Limes and Peaceful Cuisine continue to thrive with in-depth cooking videos.
Blog Renaissance
Paradoxically, as social media has grown, traditional food blogs have experienced a renaissance among serious home cooks seeking detailed recipes and nutrition information. SEO-optimized vegan blogs now compete directly with social media for recipe searches.
How to Find New Vegan Influencers (SEO Tips)
Search Strategies:
- Google searches: “best vegan blogs 2025,” “top plant-based YouTubers,” “vegan recipe influencers”
- Social media hashtags: #VeganInfluencer, #PlantBasedCreator, #VeganFoodie, #PlantBasedRecipes
- Platform-specific discovery: YouTube’s trending vegan channels, Instagram’s suggested accounts, TikTok’s For You page
- Cross-platform promotion: Following creators across multiple platforms for complete content experience
SEO Ranking Factors for Vegan Content:
- Engagement rates (likes, comments, shares)
- Content consistency (regular posting schedules)
- Cross-platform presence (multi-platform strategy)
- SEO optimization (keyword-rich descriptions, hashtags, titles)
- Community building (active engagement with followers)
Conclusion: The Future of Vegan Content Creation
The vegan influencer landscape in 2025 is more diverse, accessible, and scientifically-backed than ever before. From mega-influencers like Tabitha Brown to niche specialists like foraging expert Alexis Nikole, there’s now a plant-based content creator for every interest and dietary need.
Key Trends to Watch:
- AI-assisted recipe development becoming mainstream
- Virtual cooking classes and community building
- Sustainability integration beyond just plant-based eating
- Medical professionals entering the vegan content space
- Global cuisine representation expanding rapidly
Whether you’re searching for “easy vegan recipes for beginners,” “high-protein plant-based meals,” or “authentic Asian vegan cooking,” this comprehensive list provides the best starting points for your plant-based content journey.
Call to Action: Follow these creators across their platforms, engage with their content, and discover your next favorite vegan recipe or lifestyle tip. Don’t forget to use relevant hashtags like #VeganRecipes, #PlantBasedLife, and #VeganInfluencers when sharing your own plant-based content!
This article is regularly updated to reflect the latest in vegan content creation. Bookmark this page and check back for new discoveries in the ever-evolving world of plant-based influencers and creators.
Related Searches: vegan meal prep influencers, plant-based nutrition experts, vegan cookbook authors 2025, sustainable vegan bloggers, zero waste vegan creators, vegan family bloggers, raw vegan influencers, high protein vegan recipes, quick vegan meals, budget vegan
